Twenty years on the floor. Now in the feed.
Sophos was founded by people who actually sold cars before they ever ran an ad. We know the difference between a hot lead at 5pm and a tire-kicker at noon, why Saturday traffic matters more than Tuesday clicks, and what a GM is staring at on the comp sheet at month-end.
Marketing built around dealership economics.
Most digital agencies will sell you impressions, clicks, or "engagements." We sell delivered units. Every channel — search, social, web, analytics — is run as part of one performance system, with attribution all the way back to the DMS.
Your lot drives the strategy.
Aged inventory, fresh trades, OEM model focus, and seasonal mix all influence how budget is allocated week-to-week.
Gross, days-to-turn, F&I.
We talk about the numbers your management meeting actually cares about — not impressions and cost-per-engagement.
SEM, SEO, social, web, data — together.
Channels are managed under one roof so attribution is clean, creative is consistent, and nothing gets pointed at the other team.
Real numbers. Real conversations.
Monthly reviews against your DMS data. If something underperforms, you'll hear it from us before you ask.
Built across two decades of automotive retail.
From single-rooftop import stores to multi-state, multi-brand dealer groups. The patterns repeat — what changes is execution at scale.
On the floor
Founder cuts teeth as an internet sales manager and BDC director at a single-point Toyota store. Learns dealer economics — gross, holdback, F&I, days-to-turn — the only way that sticks: by living it.
The pivot to digital
Builds first in-house paid search programs for a regional dealer group. Discovers most agencies pitch generic playbooks; the dealers who win are the ones with strategy tied to inventory.
Agency-side, in the trenches
Leads automotive practice at a national digital agency. Manages eight-figure media budgets across Tier 2 and Tier 3 — and watches "channel siloing" kill more campaigns than bad creative ever did.
Sophos, founded
Started Sophos with one belief: an automotive marketing agency should be run by people who have actually moved metal. Five connected disciplines, one accountable system, no vanity metrics.
Four principles, repeated until they're boring.
If your agency hasn't said any of this in the last 90 days, that's a tell.
Cars sold > clicks earned.
Closed-loop attribution to the DMS. We measure delivered units, not surface metrics.
Inventory drives spend.
Budgets shift weekly based on what's on the lot, what's aged, and what the OEM is pushing.
One stack, no silos.
Search, social, web, and data managed together. Attribution stays clean, creative stays consistent.
Tell the truth.
If a campaign isn't working, you'll hear it from us before you ask. Then you'll see what we're doing about it.