Analytics & Reporting for dealerships.
If you can't tie a click to a delivered unit, you're guessing. We build the measurement infrastructure — GA4, GTM, server-side tagging, DMS integration — that ends the guessing and turns reporting into decisions.
Closed-loop reporting from click to delivered unit.
Most dealer reporting stops at "leads." We don't. We close the loop to the DMS so every dashboard is grounded in cars sold, not form submits.
GA4 & GTM done right.
Event taxonomy, conversion definition, custom dimensions, cross-domain tracking, and consent management — set up once, properly, instead of patched over for years.
Tagging built for the post-cookie era.
Server-side GTM, Conversions API for Meta, Enhanced Conversions for Google, and offline conversion uploads. Match quality north of 95% and resilient against browser-side blocking.
Dashboards your GM will actually open.
Looker Studio dashboards tied to media spend, lead volume, and DMS-matched delivered units. One view of truth across SEM, SEO, social, and direct — no more reconciling four different reports on Monday.
Implementation, integration, insight.
From audit to ongoing measurement. Built to outlast staffing changes and platform deprecations.
GA4 & GTM Implementation
Full property setup, container build, custom event tracking, and conversion architecture tied to your business goals.
Server-Side Tagging
Server-side GTM containers, Conversions API, Enhanced Conversions, and Floodlight tags deployed to OEM Tier-3 spec.
DMS Integration
Offline conversion uploads from VinSolutions, DealerSocket, eLead, and CRM Live tied to media spend for true ROAS.
Dashboards & Insight
Looker Studio dashboards, monthly performance reviews, and quarterly strategic deep-dives.
Audit, build, integrate, iterate.
Measurement is a system, not a project. We treat it that way.
Existing setup review
GA4 properties, GTM containers, pixel coverage, server-side stack, DMS integration health, and reporting workflow.
Measurement strategy
Event taxonomy, conversion mapping, attribution model, and dashboard architecture aligned to dealership KPIs.
Implement & QA
Tagging deployed, events tested, conversions validated, server-side stack live. End-to-end QA before any platform sees data.
Reporting & refinement
Monthly reviews, ongoing tag governance, and refinement as platforms, OEM specs, and your business priorities shift.