Paid Social Media for dealerships.
Most car shoppers don't decide on Google — they decide on Instagram, TikTok, and Facebook. We build dynamic inventory ads, lookalike audiences, and feed-native creative that fills the funnel above search and feeds in-market intent before competitors even know they exist.
Build demand before the search ever happens.
SEM captures intent. Social creates it. We use both, in sequence, so by the time a shopper Googles your model, they already know your store.
Targeting that mirrors real shoppers.
Lookalikes built from your DMS-matched buyer list. Behavioral and interest layers calibrated against actual conversion data — not generic "auto intender" segments that ad reps pitch to every dealer.
Feed-native creative that converts.
Dynamic inventory ads pulling live VINs. Vertical video for Reels and TikTok. Carousel for trim comparisons. Static for high-frequency retargeting. We test creative weekly because a 2× CPM swing is worth more than any algorithm change.
Sequenced messaging from awareness to lease offer.
Awareness creative warms cold audiences. Consideration creative drives VDP visits. Conversion creative — quote forms, trade-in tools, lease specials — closes the loop with dynamic retargeting tied to inventory.
Across every platform that matters.
Meta is table stakes. We add TikTok, Snap, and YouTube where the data says they pay back.
Platforms
Meta (Facebook, Instagram), TikTok, Snapchat, LinkedIn, YouTube. Right platform, right placement, right format.
Dynamic Inventory Ads
Live VIN-level feeds. Sold units stop spending. Aged inventory gets boosted. New trades go live within the hour.
Creative Production
Vertical video, carousel, static — produced in-house against weekly creative-test calendars.
Conversions API
Server-side tracking via CAPI. Match quality optimized. Offline conversion uploads from the DMS for true ROAS.
Audience, creative, optimization — managed together.
Paid social fails when the audience team and the creative team don't talk. We make sure they're the same team.
Audience & market discovery
Buyer-list analysis, lookalike modeling, competitor placement scan, and platform-by-platform CPM benchmarking in your DMA.
Creative strategy
Funnel-stage messaging, format strategy, offer calendar, and weekly creative-test queue mapped to inventory priorities.
Campaign management
Daily budget pacing, audience refinement, creative rotation, and CAPI health monitoring.
Closed-loop reporting
Lead-to-sold matchback against the DMS. Cost-per-sold-unit by platform, by campaign, by creative.