A selection of recent engagements across single-rooftop dealerships and multi-store groups. Numbers are pulled from live ad accounts, GA4, and DMS-matched delivered-unit reports — not screenshots.
Restructured Performance Max into inventory-tiered campaigns and routed cold traffic through a new SRP-first landing flow. Shifted $40k of monthly spend off branded search and into mid-funnel.
Meta dynamic inventory ads paired with a model-specific quick-quote landing page and rebuilt offline conversion API. Lead-to-sold matchback proved 3.4× more deliveries per dollar.
Local SEO overhaul: GBP cleanup, citation rebuild, vehicle inventory schema, model-comparison content. Map-pack presence across all five DMAs within four months.
Server-side GTM, Meta CAPI, DMS-matched offline conversions. Reporting reconciled to delivered units monthly. GM stopped asking "where are the leads going" — started asking "what's next."
Consolidated four legacy agencies into one Sophos stack. Inventory feeds unified, OEM co-op reimbursement caught up, channel attribution rebuilt. Eight-month engagement, ongoing.
Custom VDP layout: sticky CTA, financing calculator, single-step quick-quote form. LCP improved from 4.1s to 1.2s on mobile. SEM and social lift compounded against the same media spend.
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