VDP Views Up 62% in One Quarter — Without Raising Spend
Restructured Performance Max into inventory-tiered campaigns and routed cold traffic through a new SRP-first landing flow. Shifted $40k of monthly spend off branded search and into mid-funnel.
A selection of engagements across single-rooftop dealerships and multi-store groups, covering advertising, organic search, websites, and measurement.
Restructured Performance Max into inventory-tiered campaigns and routed cold traffic through a new SRP-first landing flow. Shifted $40k of monthly spend off branded search and into mid-funnel.
Meta dynamic inventory ads paired with a model-specific quick-quote landing page and a review of conversion measurement.
Local SEO overhaul: GBP cleanup, citation rebuild, vehicle inventory schema, model-comparison content. Map-pack presence across all five DMAs within four months.
Custom VDP layout: sticky CTA, financing calculator, single-step quick-quote form. LCP improved from 4.1s to 1.2s on mobile. SEM and social lift compounded against the same media spend.
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