Search Engine Marketing for Dealerships.
Reach shoppers researching the vehicles you sell. We build Google & Bing campaigns around available inventory and local demand, with the aim of improving click-through rates and lowering cost per click and cost per lead.
Reach Shoppers at the Moment of Search.
We focus on campaign relevance, click-through rates, and cost per lead. Account history, competition, inventory, and measurement guide the priorities we agree with your team.
High-Intent Demand at the Moment of Search.
Build campaigns around relevant vehicle, model, and local searches. We use account performance and available inventory to prioritize opportunities for more relevant traffic and efficient spend.
Campaigns That See Your Lot.
Use an approved inventory source to inform model priorities, vehicle listings, and campaign structure. Feed quality, available stock, and advertising eligibility are reviewed before a vehicle-feed campaign launches.
Manage Campaigns Around Your Goals.
Review search terms, bid strategies, campaign structure, and budget allocation. Recommendations reflect the account's goals and measured results.
The Full SEM Stack — Across Google & Bing.
Plan campaigns around your inventory, market, and business priorities.
Platforms
Google Ads and Microsoft Ads (Bing), with campaign scope chosen around your audience and goals.
Campaign Types
Search, Performance Max, Display, Shopping (vehicle listings), Demand Gen, and YouTube — each with a clear role in the funnel.
Inventory Feeds
Review approved VIN-level sources, Merchant Center feed requirements, and inventory priorities. Update timing and campaign handling are agreed for each implementation.
OEM Co-Op Support
Review applicable OEM campaign requirements, creative guidelines, and co-op documentation as part of campaign planning.
Audit, Plan, Launch, Refine.
Start with an account review, agree on priorities, and connect campaign setup, launch, and measurement under one plan.
Account & Competitive Review
Review account structure, search terms, conversion setup, landing pages, and available competitor and market context.
Campaign Architecture
Build the right mix of campaign types, match types, audience signals, and budget priorities tied to inventory tiers and OEM focus.
Build, QA, Deploy
Review tracking, approved feed availability, creative requirements, and campaign settings before the agreed launch.
Performance Review
Review bids, audiences, search terms, creative, and landing pages against spend, traffic, and the account's configured conversion actions.