Search Engine Marketing for dealerships.
High-intent shoppers searching "2024 RAV4 near me" are 30 days from a delivery — if your campaigns are pointed at the right VINs. We build inventory-aware Google & Bing programs that capture demand at the bottom of the funnel without burning budget at the top.
Capture demand the moment a shopper is ready.
SEM is the most measurable channel in the dealer's media mix — and the easiest to waste money on. Done right, it's the difference between $11 leads and $40 leads.
High-intent demand at the moment of search.
Bottom-funnel shoppers — model + trim + ZIP + "near me" — convert at 4–6× the rate of upper-funnel display traffic. We architect Search and Shopping campaigns to dominate that intent layer first, then expand only after the core is profitable.
Campaigns that see your lot.
Hourly inventory feeds drive Performance Max asset groups, Shopping listings, and dynamic Search ad copy. When a unit sells, it stops costing you money. When a fresh trade hits the lot, it's live by the next refresh.
Performance-driven, not algorithm-trusting.
We run audits on Performance Max search-term reports, exclude branded queries from cannibalization, and structure campaigns by inventory tier — not by what Google's UI defaults to. Disciplined budgets, transparent bids, weekly optimization.
The full SEM stack — across Google & Bing.
Customized campaigns. No cookie-cutter templates. Built for your store, your inventory, and your market.
Platforms
Google Ads, Microsoft Ads (Bing). Full coverage of automotive search demand across every major engine.
Campaign Types
Search, Performance Max, Display, Shopping (vehicle listings), Demand Gen, and YouTube — each with a clear role in the funnel.
Inventory Feeds
Real-time VIN-level feeds power dynamic ads. Sold units pause within the hour. Aged inventory gets prioritized bids.
OEM Co-op Compliant
Built to Toyota, Ford, GM, Stellantis, and Honda Tier 3 specs. We handle reimbursement paperwork.
Four steps, run as one connected program.
SEM works best when audit, strategy, execution, and measurement are managed by the same team — with no handoffs.
Account & competitive review
Deep dive into account structure, search-term reports, conversion setup, landing pages, and where competitors are spending in your DMA.
Campaign architecture
Build the right mix of campaign types, match types, audience signals, and budget priorities tied to inventory tiers and OEM focus.
Build, QA, deploy
Tracking validated end-to-end. Inventory feeds connected. Creative assets uploaded to OEM spec. Server-side conversions firing.
Weekly performance review
Bids, audiences, search terms, creative, and landing pages refined every week against delivered-unit attribution.