Connect
Data Manager
Choose the Google accounts and properties that belong to your dealership.
Sophos / Platform
Now in pilot
One Workspace for Your Dealership’s Marketing.
Bring your advertising, website activity, organic search and inventory into a shared workspace. Understand what is happening, ask better questions and decide what to do next—with Sophos services available to help you carry it through.
The dealership workspace
Your Dealership. Your Team. Your Next Step.
A common place for the owner, GM and marketing team to review the work and understand the results.
Understand
Reporting & Assistants
Review performance over time and ask the SEM assistant about saved Google Ads results.
Act
Plans & Services
Turn findings into a plan for your team or work with Sophos to execute it.
Connected reporting
See the Performance Behind the Next Decision.
Connect your existing accounts and build a reporting history that stays with your dealership workspace. The pilot supports Google Ads, Google Analytics 4 and Google Search Console.
Advertising
Google Ads
Review spend, impressions, clicks and conversion activity across campaigns, ad groups and keywords. Explore conversion details, Performance Max asset groups, ads and creative assets.
Website activity
Google Analytics 4
Understand sessions, engagement, landing pages and measured key events. See how visitors use your dealership’s website after they arrive.
Organic search
Google Search Console
Follow clicks, impressions, search queries and page performance. Find pages and topics worth a closer look as part of your SEO plan.
A Year of Context to Start.
Import up to one year of available history when you connect a source. Your history continues to grow while you stay enrolled, so a year in Sophos can give you two years to review.
A Fresh View Each Morning.
Daily morning updates bring in new reporting data. Choose the dates you want to review within your imported history, compare periods and see trends without starting another manual import.
Marketing assistants
Ask a Question. Find a Useful Next Step.
Use assistants to navigate setup, understand saved results and prepare work for review. Your team stays in charge of the decisions.
SEM Assistant
Ask about your saved Google Ads performance. Investigate campaigns, ad groups, keywords and conversion activity, and get suggestions to review with your team.
Setup Assistant
Get help understanding the account setup process, connection steps and the information needed to get your dealership workspace ready.
Executive Assistant
Find connection status and available reporting periods without searching through every screen. Get a clearer view of what is ready and what needs your attention.
The pilot uses saved reporting data for analysis and review. It does not automatically publish campaign changes to Google Ads.
Inventory tools
Keep the Vehicles in the Picture.
Inventory belongs alongside your marketing decisions. Start with a complete inventory file, review the vehicles and prepare a Merchant Center feed export.
Understand Inventory Age.
Estimated Days on Lot starts when Sophos first observes a vehicle in your feed and tracks when it leaves. It gives your team a consistent view of observed inventory age; it is an estimate rather than the vehicle’s exact arrival date.
Prepare Your Vehicle Feed.
Review inventory fields and export a Merchant Center CSV for vehicle ads. File imports and export are available in the pilot; ongoing feed connections are being validated with approved inventory sources.
Platform + people
A Workspace for the Work. A Team to Help Do It.
The platform helps your dealership see and understand its marketing. Sophos services provide the strategy, implementation and ongoing management that turn that understanding into action.
Search & Social Management
Campaign planning, account management and creative for paid search and social. Managed social services are available separately; live social reporting connections are still in development.
Explore paid search Explore paid socialSEO & Website Work
Technical improvements, useful content and landing pages built around the vehicles, services and markets your dealership serves.
Explore SEO Explore website servicesMeasurement & Review
Help with account connections, measurement setup and performance reviews. Agree on which events matter and use the reports to guide the next round of work.
Explore analytics servicesWhat we’re building next
More of Your Marketing,
Working Together.
The pilot starts with connected Google reporting and a dealership workspace. These planned additions will extend what your team can do in Sophos.
In development
Social Connections
Connect social advertising accounts so reporting and review can sit alongside your Google data.
Planned
Creative Tools & More Assistants
Expand into SEO, Social and Reporting assistants, image generation, and a library for storing and finding your creative work.
Planned
Inventory Insights & Media Mix
Explore how inventory relates to advertising performance, and develop models for planning a budget across paid channels.
Getting started
Set Up Once. Build From There.
Start with the connections your dealership needs. Add teammates with the appropriate access and use one workspace to keep the work clear.
Create Your Dealership Workspace.
Sign up, add your dealership and invite the people who need access. Team invitations can wait until you are ready.
Connect Your Google Sources.
Use a Google account with access to your dealership’s data. Review Google’s permission screens, then select and verify each account or property.
Bring in Your History.
Let the initial reporting import finish, then review your available dates. Morning updates keep adding new data to that history.
Review, Plan and Get to Work.
Explore the reports, ask an assistant a focused question and decide where your team or Sophos services can make the next improvement.
Your Connections Remain Your Choice.
Signing in to Sophos is separate from connecting Google Ads, Google Analytics or Search Console. You choose the accounts and properties to authorize and can manage those connections in Data Manager.
See it for your dealership